online shopping process essay

Subjective norm is “a person’s perception that most people who are important to him think he should or should not perform the behavior in question” (Ajzen and Fishbein, 1975). Therefore, if online shopping is a socially desirable behaviour, a person is more likely to shop electronically (George, 2002). Internet allows the possibility to deal with many different vendors simultaneously and rapidly switch vendors and suppliers without causing much disturbance. Thus, in order to shop online, consumers have to take a risk with their privacy (Atkinson et al., 2007). The initial adopter of online shopping could well be categorised as being the young generation (Sorce, 2005; Perotti, 2005). The number of people grocery shopping less than five minutes from their home has more than doubled over the last 20 years, increasing from 17% in 1980 to 42% in 2006. The consumer searches for online stores websites and browses the different websites until an appropriate website is found. Consumers with high incomes tend to shop online more than lower income households. Demographic characteristics like income, education, gender and age have been known to affect intention to shop online (Bellman et al., 1999). Home — Essay Samples — Business — Online Shopping — Pros And Cons Of Online Shopping This essay has been submitted by a student. Mauritius is slowly approaching the same situation as USA with woman emancipation increasing and more people being computer literate. However, even with this possibility, some students still opt to copy previously done essays and submit as theirs because they have a limited budget that they feel may not get them the kind of papers they need. Perceived usefulness is defined as the extent to which a consumer firmly believes that online shopping will help to improve his or her transaction performance (Chiu et al., 2009). You can buy whatever you want even at 3 a. m. in the morning. If the consumer encounters any kind of problem or difficulty during these steps, he can always leave the website and restart the process as from the “searching for websites” step. Research predicting intentions to use online shopping behaviour has frequently used TAM (Vijayasarathy, 2004). It is understood that higher educated consumers are also the ones with higher income. The accuracy and usefulness of an online store site also influence customer attitudes. Understanding the benefits and drawbacks of online shopping along with the factors affecting acceptance of online shopping gives a general idea about the situation and behavior of Mauritians. Chiu et al. Read this essay to learn about essay on e commerce, e-commerce essay topics, essay on ecommerce in india, e-commerce essays advantages and disadvantages, essay on e commerce and online shopping, e-commerce essay conclusion! nice article on online shopping, it is a growing trend that e-shopping is flourishing in pakistan day by day. Therefore, higher educated persons are more likely to shop online than less educated people. E-commerce is now the backbone for business growth and Business to Consumer e-commerce has paved the way for online shopping in the late 1990s. Essay on E-Commerce: Electronic commerce, commonly known as e-commerce, is the … E-Commerce and Online Shopping. one who is buying as well as the seller. An online shop, Internet shop, web shop or online store evokes the physical similarity of buying products or services at a bricks-and-mortar retailer or in a shopping mall. There are many individuals that are looking for other amazing alternatives shopping and online shipping is just the fix for that. Situational factors are described as temporary conditions which affect how consumers behave, in this case, if they will adopt online shopping. Due to elimination of maintenance, real-estate cost, the retailers are able to sell the products with attractive discounts through online. If a consumer is in need for a special item which is not available in traditional stores and markets, he can consider online shopping as a way to fulfill his needs (Wolfinbarger and Gilly, 2001). Online Shopping And Shopping 745 Words | 3 Pages. The customers are then bombarded with spam mails and advertising. However, there is an argument that online shopping will become more popular than traditional shopping in the future. On one side, it is seen as a beneficial means to shop and on the other side, there are the risks associated with it. from a seller interactively in real-time without anintermediary service over the internet.Online shopping is the process of buying goods and … The customer can go on sites where previous customers have rated, reviewed and commented on a product to get a clear idea about it. The satisfaction gained after the first time experience with online shopping is positively associated with intentions to adopt the technology, both directly and indirectly, by way of its impact on attitude (Oliver, 1980; Oliver and Swan, 1989a). However, if there is any kind of limitations or the payment procedures are too complicated, the consumer can search for another product within the same website or choose to leave the shopping store for another website. Hoffman et al. Disclaimer: This work has been submitted by a university student. This factor is important while studying the online shopping behavior because many people rely on the knowledge acquired from past experiences to develop behavioural intentions for the future. These online shopping pros and cons show that this process is usually beneficial to companies and consumers. Furthermore, every time a person uses his credit card on the internet, there is an identity theft risk associated with it. Resultantly, given physical inspection is impossible, the potential of online is greatly dependant on interaction issues with computers (Hoque and Lohse, 1999; Griffith et al., 2001). Such behaviors include fake photos and misleading descriptions, sale of fake or defective products, failure of the vendor to deliver merchandise or even failure to deliver in a timely manner and sending something of less economic worth than advertised. Be it shopping for the family, shopping for oneself it gives pleasure to both the parties i.e. Positive or negative social pressures, such as media, online social groups or word-of-mouth, influence customers to increase or decrease their intention to shop online. Company Registration No: 4964706. (2005) confirm a significant link between talking about online shopping with friends and intention to shop online. Mahmood et al. A process essay explains the how-tos of a certain topic. Know the cons of online shopping to realize the benefits of shopping at a traditional store. It is yet to understand what factors influence online shopping decision process. High income households are associated with a lavish lifestyle. Age has been seen to reduce the perception of the risk factor. ¨•–+U(ˆÞÂEéñÀÈOM{å…:1^O)4ö`ß{àþ©Oû#n±~HýUÛE  3‘¾@ü\F—ÖÌ'+¨hðÔü2bTâ±J*Û5]N‹lÍåîu*•—n†?BÀHˆˆªæ®Nëø)ŸŸ9E ÿ⠗AÝ E commerce is the easiest, most convenient way of conducting business over the internet for business professionals and individuals. There are tons of online shopping sites where you can buy everything from plane tickets and flat-screen TVs to food, clothes, furniture, office supplies, movies, and lots more. They have the ability to attack specific accounts and transfer stolen funds to their accounts. On the other hand, fraud and security concerns and privacy concerns are drawbacks of the online shopping channel. Many websites do not ensure data protection and sell or supply customers’ contact information to an online merchant. As stated by Bellenger (1980), price sensitive shoppers view low prices as a very big incentive. There are many advantages of online shopping; this is the reason why online stores are a booming business … Donthu and Garcia’s (1999) found that older internet users were more likely to buy online when compared to younger users, even though the younger users had more positive attitudes towards internet shopping. Moreover, online stores now provide 360 degrees view or through virtual 3-Dimension simulation compared to earlier on when flat pictures and standard feature specifications were considered to be one of the most relevant sources of information obtained on the web when purchasing online (Jiyeon K., and Forsythe S. (2010). Internet being a new and challenging way of shopping, it is perceived by many consumers as being risky (Monsuwe et al., 2004). Another advantage of online shopping is the abundance of information and reviews on products which are available on the internet. To attract customers to shop online, e-tailers and marketers offer discounts to the customers. 1.INTRODUCTIONOnline shopping is the process whereby consumers directly buygoods, services etc. A customer is not bound to specific locations or opening times anymore. Some people prefer to shop online especially because it removes the need for personal contact and interaction with salesperson and other customers (Curran et al., 2003; Dabholkar and Bagozzi, 2002; Polatoglu and Ekin, 2001; Sathye, 1999; Davis et al., 1992). To attract customers to shop online, e-tailers and marketers offer discounts to the customers. Reference this. Internet also offers a wide variety of products and competitive prices. On the other hand, others prefer to interact or deal with people instead of machines, which are perceived to be impersonal and unable to provide personalized service (Dabholkar and Bagozzi, 2002; Walker et al., 2002; Dabholkar, 1996; Prendergast and Marr, 1994; Cowles and Crosby, 1990). Past surveys from Safe Home Products show that, "Eighty-nine percent of Consumers prefer online shopping to store shopping," (Safe Home Products). Trust is a critical aspect of online shopping (Gefen et al., 2003) and consumers will refrain from shopping online if they feel that privacy is not protected (Collier and Bienstock, 2006). Consumers will refrain from shopping online if they do not get the assurance that their credit card information is secure and protected from potential hackers (Collier and Bienstock, 2006). The consumer does not get the opportunity to inspect the product personally or try it until it arrives by post. A payment method and delivery site is chosen during this step. The customer can only rely on feedbacks by previous users or the pictures and descriptions provided. , online shopping to realize the benefits of shopping, considerable time was saved through internet shopping ” distribution.. 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