Tracy - May 24, 2020. The program was going to help Mvuemba launch her first fashion week show in February, but due to the pandemic, New York Fashion Week was cancelled altogether. our holiday processing times are within 5-12 business days. (She was about to open her first-ever store in Baltimore this year, but those plans have been put on hold due to the pandemic.) A lot of it had to do with enjoying the process and not caring about what other people thought.”. Thanks to the show, she says she’s likely to grow her business this year despite the recession. Hanifa hosted a … Amplifying Black Voices Designer Anifa Mvuemba, best known for her eight-year-old brand Hanifa, had to reclaim one of her biggest fashion career moments this summer. Anifa Mvuemba, founder of fashion label Hanifa, was looking forward to holding her first runway show at New York Fashion Week this year. Throughout the … Blowing everyone’s mind in the midst of global conversations around the future of fashion, Anifa… In the wise words of Pyer Moss’s Kerby Jean Raymond, “If you’re just learning about Hanifa… Turns Out She Didn't Need It Now known for the viral 3-D fashion show she debuted mid-pandemic, Mvuemba believed in … American fashion brand Hanifa launched its latest collection in a spectacular 3D show last week. 2 min read Hanifa is a Congolese fashion brand by designer Anifa Mvuemba and its Pink Label Congo collection made an interesting debut on Instagram. Connect with friends faster than ever with the new Facebook app. “I think it’s hard for many black designers to make it in the system,” she says. our holiday processing times are within 5-12 business days. Anifa Mvuemba, founder of the direct-to-consumer women’s apparel line Hanifa, didn’t set out to revolutionize the fashion industry when she had a viral 3-D runway show on Instagram this spring. Still, a digital show wasn’t exactly how Mvuemba envisioned her runway debut. Tweet on Twitter. Anifa Mvuemba, founder of the direct-to-consumer women’s apparel line Hanifa, didn’t set out to revolutionize the fashion industry when she had a viral 3-D runway show on Instagram this spring. Instead, she’s leveraged technology and social media to build a thriving direct-to-consumer business that generated $1 million in revenue last year and has won over the likes of Lizzo, Kelly Rowland, and Kylie Jenner. Headquartered in Maryland, far from the fashion hub of New York, Mvuemba had to figure out how to grow her business on her own. “And two, I wanted every single woman who was watching the show to actually see themselves in the clothing. Last week the Congolese designer behind Hanifa staged a fashion show with a difference over Instagram Live, with ghost-like 3D renderings in place of models, and a pitch-black backdrop in place of a show space. Through social media, she got the attention of celebrities who have worn her outfits on the red carpet, helping her reach a wider audience. [SEE ALSO: Detroit’s First Black-Owned Beauty & Educational Space Receives $10K Verizon … “If you were there, you were there.”, When it came to her fans, many thought the show was groundbreaking and thrilling to watch, but some had hesitations. Mvuemba’s 3D fashion show allowed her to quickly turn the situation around. Hanifa’s digital fashion show was innovative, inspiring and bar-setting– all with the underlying call to action to support ongoing struggles in Mvuemba’s home country, the Democratic Republic of Congo. By. [SEE ALSO: Detroit’s First Black-Owned Beauty & Educational Space Receives $10K Verizon … And she’s never had a real runway show. Mvuemba says that if the garment wasn’t perfectly tailored to the avatar, it would slide off while in motion. Instagram had just launched, and she saw the platform’s potential to help build an audience. Hanifa brand raises the bar for the fashion industry showcasing their Pink Label capsule collection using 3D digital models live on social media. One backless mini dress is done in blue, yellow, and red—the colors of the Congo flag. “It’s so hard coming into fashion as a Black woman, as an emerging designer that nobody knows. I decided to just do things my own way.”, But even though Mvuemba hasn’t followed the standard playbook, by keeping her overhead low, she required far less capital to grow. Hanifa's 3D Digital Fashion Show Just Changed the Game “At Hanifa we create for women without limits, I found that the 3D world gave me that and more.” By Asia Milia War e Hanifa’s virtual 3D fashion show is haunting, beautiful, and brilliantly executed Anifa Mvuemba, founder of fashion label Hanifa, was looking forward to holding her first runway show at … Paying no mind to the collective stall of mainstream fashion houses who have halted operations due to the coronavirus pandemic, Anifa Mvenmba, designer and creative director of Hanifa Official delivered a masterclass in how to thrive in the face of adversity through her wonderfully executed fashion show which she live streamed on Friday 22 May through her Instagram account. Hanifa’s virtual 3D fashion show is haunting, beautiful, and brilliantly executed Anifa Mvuemba, founder of fashion label Hanifa, was looking forward to holding her first runway show at … The show opened with a pre-recorded interview of Mvuemba detailing the backstory of the PINK LABEL CONGO collection. Apparently, the global events of this year showed Mvuemba that she has enough time to do a virtual fashion show. “It took me back to that moment in my career where I was so passionate. Three years ago, she hired a developer who works with CAD and animation software to help her with her design work. “I stumbled upon the 3D stuff a few years ago and when the pandemic happened, I was like, ‘OK girl, you have the time,’” Anifa Mvuemba, Hanifa’s founder, reveals in the latest episode of Bustle's 'Future of Fashion' video series. 25th May 2020 3 minute read The world was not ready for the moment when full-bodied, sensuously undulating 3D models sashayed down a virtual catwalk showcasing the formfitting and vibrantly coloured new collection from Hanifa Official, entitled #PinkLabelCongo. Fashion week is in the air for 2020 and there is much skepticism around photo shoots, so Anifa Mvuemba, designer and founder of Hanifa, put a digital spin on showcasing her items. Over the weekend, Congolese designer Anifa Mvuemba created a social media firestorm when she gave the world a preview at her latest collection from her fashion brand, Hanifa… Watch the full 3D Fashion show below: Earlier this year, as brands scrambled to respond to the coronavirus pandemic and retool their seasonal presentations, Hanifa … Designer Anifa Mvuemba debuted the eight-piece Pink Label Congo collection on Instagram Friday featuring silhouettes of models of all shapes and sizes strutting down the virtual runway. “I have black women in mind when I design,” she explains. The six looks that make up Mvuemba’s Pink Label Congo collection undulated on-screen as they moved on invisible figures. In the wise words of Pyer Moss’s Kerby Jean Raymond, “If you’re just learning about Hanifa… Hanifa’s virtual 3D fashion show is haunting, beautiful, and brilliantly executed Anifa Mvuemba is using technology to turn the fashion industry on its head. Only weeks after teasing to a new collection with 3D models, the brand raised the standards with a virtual runway on Friday, May 22 streamed live from @hanifabridal. our holiday processing times are within 5-12 business days. Over the weekend, Congolese designer Anifa Mvuemba created a social media firestorm when she gave the world a preview at her latest collection from her fashion brand, Hanifa… It was really important for me to make sure that it looked exactly like the actual sample and actual product.”, The designer says that she makes apparel for the woman who is “so confident in herself.”, “She can walk into a room, not say a single word, and what she has on is speaking volumes,” Mvuemba shares. The inclusive show gave viewers of all backgrounds a front-row seat to a typically elite affair, setting the standard for what could be the start of a growing pool of fashion houses embracing technology. The inclusive show gave viewers of all backgrounds a front-row seat to a typically elite affair, setting the standard for what could be the start of a growing pool of fashion houses embracing technology. I like working with real models too much.”, Like us on Facebook to see similar stories, Georgia pastor and Trump adviser tests positive for COVID-19, Stimulus latest: Hill leaders reach $900 billion Covid relief deal in breakthrough following partisan disputes. Lockdown sparked game-changing 3D fashion show Anifa Mvuemba explains how limitations during covid-19 lockdown created the opportunity to attempt the virtual fashion show that became a trending topic. 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